Vineyard Wine Cellars (VWC) is a leading service provider for wine enthusiasts seeking inspired storage solutions. VWC clients range from home owners to businesses and the hospitality industry. VWC was seeking an elegant and high-end aesthetic to solidify its position as a luxury storage brand and appeal to a visually driven set of audiences.
"WE BELIEVE YOUR WINE STORAGE SHOULD BE AS PERSONAL AS YOUR WINE COLLECTION."-Vineyard Wine Cellars
The first step was to modernize the brand with an updated logo design and color palette. In conversations with the client I knew I had to select a color palette that stood out from competitors but also stayed true to the legacy VWC forged over the years.
Once the updated brand was complete, I could filter the new styles into collateral such as brochures, ads, business cards and banner stands. As we approached the website, it was clear that the they wanted the viewer to see who VWC was and what they can produce quickly. We decided on a one-page website that would give the viewer everything they need to know without leaving the homepage. This limits confusion and allows for a quick customer conversion or contact.
It was important to show a range of traditional and contemporary storage styles that VWC offers. A filtered web gallery was developed to organize the site and allow the user to browse the portfolio in an organized fashion. By keeping the website clean and organized, the viewer will also get the sense that VWC is a very professional and organized company.